The Art of Modern Writing

Creative Content Creation

In the age of digital expression, writing is a critical skill as it is directly related to critical thinking. This module encompasses different forms, styles, and writing genres, from personal blogs which engage audience. Students will hone their ability to weave compelling narratives in various genres and also understand how words shape perspectives to leave a lasting impact. The short course provides students with modern tools to do effective research and automate certain tasks in ethical ways. An immersive one-week summer school interactive project-based learning experience.

Course Overview

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Course Overview

Dubai American Academy
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GEMS International School, Al Khail
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GEMS Metropole
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GEMS Modern Academy
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GEMS Wellington Silicon Oasis
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GEMS Winchester School
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GEM World Academy
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Jumeirah College
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Jumeirah Primary School
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Learning Outcomes

  • Versatile Writing Skills: Develop the ability to write compelling narratives across various genres including blogs, food, and travel writing, enhancing both creativity and technical writing skills.
  • Digital Communication Mastery: Learn crucial digital communication skills such as SEO optimization and audience engagement strategies, tailored to enhance online visibility and reader interaction.
  • Character Development: Gain expertise in crafting complex characters and engaging storylines through targeted exercises focusing on character backgrounds and motivations.
  • AI Collaboration: Understand and utilize AI tools for creative and ethical content creation, exploring the role of technology as a collaborative tool in the writing process.
  • Project Completion: Apply learned skills to create a final writing project that incorporates modern writing techniques and reflects on AI's impact on writing, demonstrating a comprehensive understanding of course content.

Program Benefits

  • Broad Genre Exposure: Engage with a variety of writing styles and genres to broaden your literary capabilities and adaptability.
  • Practical Tools Training: Gain proficiency in using modern tools like Canva, Grammarly, and AI writing assistants, equipping you with the skills to streamline and enhance your writing process.
  • Interactive Learning: Participate in interactive content creation for blogs, using quizzes, polls, and other engaging elements to captivate audiences effectively.
  • Ethical Understanding: Explore the ethical considerations of using AI in writing, ensuring responsible and impactful content creation.
  • Peer Feedback: Benefit from peer reviews and feedback, crucial for refining writing skills and developing a professional critique approach.
Outcomes and Benefits

Course Highlights

Course Price:
AED
1995.00
Course Price:
AED
Face to Face: Per Session
AED
1995
Face to Face: Full 6-Weeks
AED
Online: Per Session
AED
Online: Full 6 Weeks
AED
  • Creative Writing Exercises: Daily exercises to expand imagination and refine storytelling skills, focusing on unique voice development and narrative construction.
  • SEO and Blogging Skills: In-depth training in SEO fundamentals and blog content creation to boost online engagement and visibility.
  • Character and Plot Development: Specialized sessions on developing rich, complex characters and plot structures to deepen narrative impact.
  • Writing with Technology: Hands-on sessions with AI and other digital tools to explore how technology can augment the creative process.
  • Capstone Project: A final project that allows students to showcase their mastery of content across genres and mediums, culminating in a comprehensive and reflective piece on digital communication and AI in writing.
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Instructor Profile

Amal Al Duwalia
Strategic and creative Content Expert

Amal Al Duwalia's passion lies in challenging curiosity, fostering creativity, and nurturing talents through writing and cultural initiatives. Currently, she serves as the Content Writing Trainer at Writing Society, Cultural Loft Platforms, where she continues to invest in personal growth. Amal has conducted over 100 group sessions and 200 writing hours, engaging more than 1,000 participants from diverse cultural events.

Her notable projects include scriptwriting and outreach for short films like "Mariam" at the Cannes Film Festival.

Dana Adnan
Curriculum Creator, Developer, Trainer and Consultant

Dana Adnan is a curriculum creator, developer, trainer, and consultant with over 8 years of experience.
She specializes in providing and directing programs and projects in education, entrepreneurship, and mental health.
Her expertise also includes career, business, and start-ups, student advising, continuous professional development, public speaking, pitching business ideas, debate training, corporate leadership, and community engagement as a certified trainer in business, entrepreneurship, and debate.


She has chosen to represent Lebanon and the Middle Eastern youth at the international expert meeting on the development of UNESCO's strategy for literacy 2020-2025

Guest Speakers

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Ready to Start Your Journey?

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Enroll Now

Ready to Start Your Journey?

Apply now or contact us for more information about our courses.

Enroll Now

Ready to Start Your Journey?

Apply now or contact us for more information about our courses.

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FAQs

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